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Understanding McLuhan
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07204_Field_TCUM T769.txt
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1996-04-10
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940b
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16 lines
from the subliminal operation of a new medium like television?”
People have long supposed that bulldog opacity, backed by firm
disapproval, is adequate enough protection against any new
experience. It is the theme of this book that not even the most
lucid understanding of the peculiar force of a medium can head
off the ordinary “closure” of the senses that causes us to
conform to the pattern of experience presented. The utmost
purity of mind is no defense against bacteria, though the
confreres of Louis Pasteur tossed him out of the medical
profession for his base allegations about the invisible operation
of bacteria. To resist TV, therefore, one must acquire the
antidote of related media like print.
It is an especially touchy area that presents itself with the
question: “What has been the effect of TV on our political life?”
Here, at least, great traditions of critical awareness and